When planning a website, your domain name is one of the first things your visitors will encounter. Even if it’s not exactly the same as your organisation’s name, it will be inextricably linked with it, and for that reason, your domain name will be one of your key brand assets. Therefore, it’s important to choose it carefully. When it comes to the internet there is a lot to think about so if you’re looking for experts in the field of content, marketing and domains why not look to a SEO Belfast agency to help you.
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According to https://hostingfacts.com/internet-facts-stats-2016/ Hosting
Facts, as many as one-third of British consumers choose where they shop based
on the reputation of the brand name of that store, and online it is no
different.
Keeping it simple
A short, memorable and easy-to-type name using letters only, will encourage
internet users to visit your site. Hyphens or numbers aren’t ideal; these can
be misinterpreted if dictated verbally.
Keeping it clear
The extension for your web address shows what kind of organisation your website
is. While the .com extension is popular, other extensions can convey more about
your business before your visitor has even hit the home page. For example,
.co.uk indicates a company based in the UK, while .org is used
for non-commercial and non-profit organisations; .net is for technical sites,
while .info is used for informational sites.
If you need businesses like a ryco seo belfast agency to help you make this decision then give them a
quick call and we are sure they will give you adivce suited to you.
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Keeping it safe
Once you’ve settled on a domain name, it’s also advisable to protect it. This
can be done by purchasing similar domain names, similarly spelt domain names or
the same domain name with different extensions. By doing this, you are
effectively blocking competitors from using similar domains. Of course, when choosing
a domain name it is important to ensure that what you have chosen hasn’t been
copyrighted or trademarked, or is being used in some way by another business.
Keeping it local
Including keywords that describe your business in your domain name will
help keep your website buoyant in search results. If you’re operating locally,
you may want to include your town or city name as a part of the domain name.
Choosing the right domain name and protecting it can be a minefield, but there
are professionals that can help.
With your domain name chosen and protected, you’re already half way to
establishing your organisation’s online identity.
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