How does a business grow by using CRM software?

Every business needs unique software and tools to stand out in this competitive world. CRM softwares helping out new and small businesses to build their reputation in the marketplace. Customers are the driving force of any business that’s why it targets the customer-business relationship. The more customer value you add to your business, the more output you receive. In this article we will have a look into the benefits a CRM add to your business:

  1. Enhance the ending results

Using a CRM platform has shown tremendous real results in business outcomes with improved ways. It I guaranteed to increase track record of:

  • Conversion leads up to +30%
  • Sales up to +30%
  • Sales productivity up to +30%
  • Customer satisfaction up to 35%
  • Decision speed increased by up to +38%
  • Turnover up to +25%
  • Average percentage of improvements reported by Salesforce customers. Source: Salesforce Relationship Survey conducted from 2014 to 2016 with over 10,500 randomly selected customers. The size of the answers varies for each question.
  •  Leads identification and categorization

Adding needed leads and categorizing them plays an essential part in a business. A CRM system can help you do it more easily and quickly. There will be more opportunities to close deals by focusing on the right leads. It enables the marketing team to identify leads that need more nurturing and prime them to become quality leads. With complete, accurate, and centrally managed customer and prospect information, sales and marketing can focus their attention and energy on the right customers.

  •  Increase referrals from existing customers

By better understanding your customers, cross-selling and up-selling opportunities become apparent, giving you the ability to win new business from existing customers.

With better visibility, you will also be able to satisfy your customers with better service. Satisfied customers are more likely to become loyal customers, and loyal customers spend up to 33% more, according to some studies.

  • Offer better customer support

CRM can improve customer experience through customer service, marketing, and more. Today’s customers expect fast, personalized support any time of the day or night. A CRM system can help you provide the high-quality service that customers are looking for. Your agents can quickly see what products customers have ordered, and they can get a record of every interaction so they can quickly provide customers with the answers they need.

  • Improve products and services

A good CRM system will gather information from a wide variety of sources in your business and beyond. It gives you unprecedented insight into what your customers are thinking and saying about your organization so you can improve what you offer, spot problems early, and identify gaps. Customer management solutions can accelerate and improve the way you locate, win, and delight customers.


Using a CRM will bring a lot of benefit to your business but it’s essential to choose the right platform.  Onpipeline provide the CRM tool with most flexible features and affordable pricing. Go and check out for yourself!