When you have an event to publicise, or a sale to promote, the first thing you think about is a flyer or leaflet. Flyers and leaflets are quick and easy to produce, and cheap to print. But before you rush out to the printers with your design, hold on – ask yourself an important question: what should be included on a leaflet or a flyer? There is a lot to think about to ensure you produce an item that maximises the effectiveness of your promotion. Here are a few things to consider including when you are putting together your flyer.

1. Company Colours and Logo

It is vitally important to use colour in leaflets and flyers. But you need to choose your colours effectively. You need people to notice your leaflet or flyer but you also need them to associate the mailing with your company. Repeat colours you use in …